EA doubled down on loot boxes in games during a hearing with UK lawmakers, comparing them to Kinder Eggs and saying they're 'actually quite ethical'
![The User Experience of Lootboxes. A how-to guide on irresponsible in-game… | by Chris Bam Harrison | Prototypr The User Experience of Lootboxes. A how-to guide on irresponsible in-game… | by Chris Bam Harrison | Prototypr](https://miro.medium.com/freeze/max/640/1*GSFvnsQmAoSa9DSfXEdbCg.gif)
The User Experience of Lootboxes. A how-to guide on irresponsible in-game… | by Chris Bam Harrison | Prototypr
![ESRB defends “fun” loot boxes as it starts labeling all “in-game purchases” [Updated] | Ars Technica ESRB defends “fun” loot boxes as it starts labeling all “in-game purchases” [Updated] | Ars Technica](https://cdn.arstechnica.net/wp-content/uploads/2017/09/Screenshot-208-800x390.png)
ESRB defends “fun” loot boxes as it starts labeling all “in-game purchases” [Updated] | Ars Technica
![BF5] I guess they're not loot boxes if you call them them by a different name. Good try EA. : r/gaming BF5] I guess they're not loot boxes if you call them them by a different name. Good try EA. : r/gaming](https://preview.redd.it/z9u5l35ad4311.jpg?auto=webp&s=5f33055e104263f71550e9b900ed5a1798548557)
BF5] I guess they're not loot boxes if you call them them by a different name. Good try EA. : r/gaming
![Video game giant EA steering players into loot-box option in popular soccer game, insider says | CBC News Video game giant EA steering players into loot-box option in popular soccer game, insider says | CBC News](https://i.cbc.ca/1.6001615.1619371618!/fileImage/httpImage/gaming-insider.jpg)